Creasing eyeshadow. Non-vibrant coloring. Cracked eyeliner. Basically the opening scene to a nightmare. Have no fear, I’m here to jump into those nightmares and perform your fairy godmother moment! All of those issues can be resolved with a simple fix, eyeshadow primer! No longer will your eyeshadow look crease into lines of pigment across your lids or your eyeliner flake off as the day progresses. A primer will create a barrier between the natural oils on your lids and the pigments in your products. The vibrancy of your shadows will increase dramatically with a primer as well. The key to an eyeshadow primer is picking one that will work best for what you want to achieve. Even if you just want to wear eyeliner and mascara a primer will keep your liner crisp and not patchy. Below is a quick pros and cons of some fantastic primers to get you started!
Wet n Wild Photo Focus Eyeshadow Primer
- The price point-$4.99
- Gel like texture
- Tinted to cover veins on the eyelid
- Shadow lasts all day. Seriously, it does not budge
- Dries completely—maybe a little too drying
- Not tinted enough to completely cover all appearances of veins
Overall: I love this primer! I really loved it so much more than I thought I would. Especially, for the price point, you cannot go wrong with this. Sparkly and shimmery shadows stayed vibrant and pigmented all day even after hours of wear time. I definitely think it’s a great purchase!
MAC Pro Longwear Paint Pot
- Comes in 26 different colors
- Very blendable and creamy texture
- Completely covers the veins on the eyelid
- Can wear with shadow or without
- Dries to a tacky finish that will cling to eyeshadow
- Shadow wears a long time
- The price point- $22ea
- Maybe a little too drying—not good for those with dry eyelids
- Must set with a powder pretty immediately otherwise the primer itself will crease
Overall: This is by far my favorite primer of all time. Although the price point is much higher than drugstore prices with the amount used daily the jar will last you a very long time. I love this primer especially for events or days where I only want to conceal the veins on my lids and liner.
Maybelline Master Prime
- The price point-$6.99
- Comes in three different finishes
- Dries completely
- Doesn’t cover the veins on your eyes
- If you have oily lids the primer breaks down rather quickly and doesn’t last
- Shadow almost gets stuck on the primer making it hard to blend
Overall: I know this is a cheap primer and that alone would make anyone want to buy it but I don’t think it’s worth it. In the long run, I don’t think it will get the job done. I would pass on this entirely.
Essence I love Stage Eyeshadow Base
- The price point-$3.49
- Dries completely matte
- Covers the veins on your eyes
- Have to work a little harder to blend eyeshadows
- Doesn’t last the entire day but still lasts awhile
- Smells terribly but once it is on your eyes you can’t smell it anymore
Overall: This primer is pretty good and you certainly cannot beat the price. If you’re just starting out with makeup I think this product would be a great place for you to start out. If you have any aversions to smells though I suggest you steer clear and go for the Wet N Wild instead.
Urban Decay Eyeshadow Primer Potion
- Comes in four different finishes—including one that is anti-aging for more mature eyes
- Silicon texture
- Dries completely—best to work on one eye at a time
- Covers the veins on your eyes however not completely
- Not suitable for oily lids, the primer will not hold up
- Shadow stays on but loses vibrancy throughout the day
- The price point-$20ea
Overall: Urban Decay are the original pioneers of eye shadow primer. They were the first ones I ever used. This primer is good, it holds on to the shadow for a long wear time. Although Urban Decay holds a special memory for me, I think there are much better primers on the market now.
*PRO TIP: With any primer, make sure you set it with a powder to keep it in place before you lay any additional product on it (eyeshadow or eyeliner).
Be sure to check out my previous post on the right eye brushes to use in order to fully achieve your primers fullest potential! Now go out and rock your beautifully pigmented shadow!