Hi, I’m Alex and I have a slight obsession with drugstore makeup. I am the first to admit that I cannot make a trip to Target without walking up and down the cosmetic aisles. I would say 9 times out of 10 I don’t actually need anything but I still have to look to make sure I’m not missing anything. I have serious FOMO: fear of missing out. Not to mention that the drugstore was where I began my collection of makeup. The drugstore is not just a haven for beginners but for people who love a good deal without sacrificing quality. Don’t get me wrong there are some real duds there too. However, a few of my holy grail products are from the drugstore AND they’re all under $10! Holy guacamole. So hide your keys and hide your wallet because I’m about to change your makeup game.
- Maybelline Fit Me Concealer $4.99: By far the most amazing concealer I have ever tried from the drugstore. It’s very creamy and opaque without being too thick. It’s perfect for under the eyes, any blemishes, or highlighting any points you want to on your face. It comes in both cool and warm undertones as well. This is a staple in my collection. I’ve gone through about 7-8 tubes by now… I would say it is very comparable to the Urban Decay Naked Skin Concealer but at a fraction of the cost.
- Coty Airspun Loose Face Powder $7: Okay, I think it is only fitting after talking about a concealer to talk about a loose powder. With the recent trend of baking your concealer or contour, this powder has had a front row seat at my vanity. I like to take my damp sponge, dip it into the powder, and tap it directly onto my concealer after I’ve blended it out. I leave the powder there while I finish up the rest of my face so that it can “bake” into my skin. Look out for a post on baking soon! With this product, my concealer no longer moves or settles into the lines under my eyes. The Coty Airspun comes in an array of colors. I prefer the translucent extra coverage because it is more of a yellow based powder which will bring light to the undereyes. Coty is very comparable to the Laura Mercier Translucent Setting Powder however instead of paying $38/oz you are paying $7 for 2.3oz. It does have a slight floral smell. I am very sensitive to smells but I don’t find it overbearing and I can never smell it once it is on my face.
- Rimmel Stay Matte $4.99: All my oily girls please stand up. I have the solution for you! No longer will you have to worry about your foundation or concealer shifting or feeling like your makeup is melting. Rimmel Stay Matte is no joke. It has been a life saver for me during the summer months. My T-Zone gets especially oily during the summer. I dab the Stay Matte powder along my forehead and chin area and bam no longer can I see my reflection in my own forehead. Not today magic mirror!
- L’Oreal Brow Stylist Definer $7.99: Eyebrows I know can totally be scary. Fine line between filled in brows and Sharpie marker caterpillars. The L’Oreal Brow Stylist, has given me a whole new outlook. The product is very pigmented and thin allowing for you to be in complete control of placement when drawing. Quick tip: when first starting to fill in your brows, follow the natural contour of your brows and go from there. Focus more product on the end of your brow and decrease pressure to almost nothing in the front for a light lay of color. This product is very similar to the coveted Anastasia Beverly Hills Brow wiz. Both incredible products. However, if you’re just starting out or want to save a few bucks I definitely recommend the brow stylist!
- Milani Baked Powder Blush $7.49: Absolutely beautiful. This line comes in an array of colors from pinks, reds, taupe’s, and purples. Some of the colors have shimmer throughout them and add a glow to your cheeks. They add such a beautiful dimension to your look. My favorites of these blushes are Berry Amore and Luminoso. Luminoso can be a dupe for NARS Orgasm blush, $30.
- Wet n Wild Photo Focus Eyeshadow Primer $4.99: NO BODY wants creasing eyeshadow. That is look that no matter how many times you attempt it, it does not look good. For the very minimal price tag this primer works like a high end product. It is a gel like texture that smoothes to a satin/tacky finish. It grasps the eyeshadow and keeps it in the same place all day. Say goodbye to creasing shadow! It may be a bit drying for those of you who already have drier eyelids because of the finish it dries down to.
- L’Oreal Infallible Eyeshadow $6.99: Oh my goodness. If you love sparkly, pigmented, buttery shadows at a low price look no further! These shadows are breath taking. They come in a variety of shades from light to dark. You can’t appreciate the quality of these shadows with taking a swatch of them. I started with one shadow and that’s all it took, I was hooked. Recently, I have tried some of Buxom’s single pan shimmery shadows, those are beautiful as well but for the $12 each I think the L’Oreal infallibles are much more pigmented and obviously cheaper.
- L’Oreal Voluminous Mascara $5.39: Picture this. Long, voluminous, separated, non-clumpy lashes. Sounds too good to be true right? It definitely is not! This mascara has been a cult favorite among beauty lovers for as long as I can remember. It was one of the very first mascaras I ever tried when I was a teenager. And quite honestly, since then it has always been something I’ve gone back to over and over. It doesn’t fail to do its job! L’Oreal Voluminous can be comparable to the Too Faced Better than Sex mascara. The Too Faced mascara is top shelf in my collection. The only difference I can find, really is the wand shape. But coming down to price, $5 to $23 is a no brainer.
- E.l.f. Ultimate Blending Brush $6: The name of this brush is no joke. It will blend any foundation or concealer seamlessly. Some cheaper brushes can leave streak marks from the bristles throughout your foundation. There will be a map of your blending strokes right there on your cheeks. The E.l.f. brush is a soft, synthetic, dense brush. It grabs on to the product and glides it over your skin. It’s a must have for face brushes.
- L’Oreal True Match Foundation $7.99: The drugstore although it does have a lot of products to choose from when it comes to foundations, L’Oreal True Match without a doubt has the most variety in color and undertone. There is a shade for anyone. If you still can’t find your perfect shade it is cheap enough to mix two colors together without shuttering from the $60 you’d be out of with two high-end foundations. The foundation is a medium coverage but is buildable to a higher coverage. If you haven’t tried it already, you should! With the summer months and tanned skin, your normal foundation probably no longer matches. Maybe you don’t want to spend the money on an entire new bottle of foundation just to match your tan but you can use this product to mix with your regular foundation to make a deeper color as well.
- Drugstore splurge! If you wanted to splurge on an item over $10 then I would highly recommend the Physicians Formula Butter Bronzer $15.00. You really would not even know this bronzer is from the drugstore. It has a such a silky texture and smooths onto your skin effortlessly. It does not go on heavy so it definitely is buildable. Also, it smells like a piña colada!
The drugstore is a little piece of heaven off the shampoo and conditioner aisle. Keep in mind all the brands listed above normally put out manufactures coupons or are on sale at the drugstore! Also, if you’re like me and obsessed with Target, consider checking out their Cartwheel app, there are so many hidden discounts! What are some of your favorite drugstore products?